Account Based Marketing Lead

<p>At Scale, we develop reliable AI systems for the world’s most important decisions. Scale’s growth marketing team is the engine behind the go-to-market motion, driving pipeline and revenue through an integrated mix of demand generation, ABM, and revenue operations. As our Account Based Marketing Lead, you will build and execute our 1:1 and industry-vertical ABM playbooks in close partnership with the Enterprise GTM team across a focused set of target accounts. Reporting to the Head of Growth Marketing, you will take ownership of vertical-specific campaigns across Healthcare, Financial &amp; Professional Services, and Consumer and scale the 1:1 motion for our highest priority accounts.</p> <p><strong>You will:</strong></p> <ul> <li>Build and execute 1:1 ABM programs for a focused set of strategic enterprise accounts (P0 &amp; P1), owning strategy, channel mix, sequencing, and execution end-to-end.</li> <li>Develop vertical-specific campaign strategies tailored to the buying behaviors, pain points, and use cases of target accounts in targeted industries.</li> <li>Partner with enterprise sellers and the Head of Growth Marketing on joint account planning, aligning on target stakeholders, engagement goals, content needs, and campaign timing.</li> <li>Orchestrate multichannel campaigns across digital advertising, direct mail, web and in-person experiences to engage the full buying committee.</li> <li>Track and report on account engagement signals, buying committee penetration, and pipeline influence, turning data into clear and actionable insights for sales and leadership.</li> <li>Define ABM KPIs and build reporting frameworks that demonstrate campaign impact on pipeline creation, acceleration, and revenue.</li> <li>Collaborate cross-functionally with content, product marketing, and field teams to develop account-specific messaging and personalized executive experiences, then systematize what works into a repeatable ABM playbook.</li> <li>Manage a bench of creative pro