Product Marketing Lead, Enterprise

<p>At Scale, we develop reliable AI systems for the world’s most important decisions. Scale’s product marketing team is responsible for developing and executing strategies that drive awareness and engagement for Scale’s offerings amongst our core audiences. We take a data-driven approach to understand our customers’ needs and challenges, ensuring that their voices are reflected in product development and messaging. We partner closely with product, engineering, research, sales, comms,&nbsp; and the broader marketing team to create a cohesive customer experience across all our channels. We aim to provide valuable insights and resources that help our customers execute on their AI transformation journey.</p> <p>This role will focus on developing and optimizing vertical-specific messaging and content for Scale’s applications business to ensure our messaging resonates with core buyers across verticals. The ideal candidate combines strategic thinking with hands-on execution.</p> <p>&nbsp;</p> <p><strong>You will:</strong></p> <ul> <li>Develop clear, compelling messaging for enterprise offerings tailored to key personas within target verticals</li> <li>Create marketing assets, including slide decks, videos, blog posts, and one-pagers, that effectively communicate our value propositions to vertical leaders and support our sales team’s pursuits</li> <li>Lead positioning and sales enablement efforts to drive awareness and engagement for Scale’s offerings.</li> <li>Drive cross-functional marketing programs around target verticals, in conjunction with product, engineering, sales, and growth marketing to create a cohesive customer experience and contribute to pipeline targets</li> <li>Collaborate with field marketing and events teams to develop vertical-specific event strategies, content, and experiences that drive engagement within customer and target accounts</li> <li>Drive customer marketing efforts, creating both strategy and tactics to maximize the value Scale and customers