Product Marketing Lead, GenAI

<p>At Scale, we develop reliable AI systems for the world’s most important decisions. Scale’s product marketing team is responsible for developing and executing strategies that drive awareness and adoption for Scale’s offering.&nbsp;</p> <p>We understand our customers’ needs and challenges and ensure that their voices are reflected in product development and messaging. We then partner closely with product, engineering, research, sales, comms,&nbsp; and the broader marketing team to create a cohesive customer experience across all our channels.&nbsp;</p> <p>This role sits at the center of Scale’s GenAI data products, which power the world’s leading AI labs. As one of the largest providers of high-quality AI training data, we’ve built our reputation on speed, quality, frontier research, and a growing suite of multimodal data capabilities.&nbsp;</p> <p>The market is evolving fast, and we’re looking for a marketer who can go on offense to sharpen our narrative and build a playbook that earns the trust of the AI community. The ideal candidate combines strategic thinking with hands-on execution.</p> <p><strong>You will:</strong></p> <ul> <li>Own positioning and messaging for Scale’s GenAI data products, articulating our differentiation on data quality, delivery speed, and multimodal breadth in a way that resonates with AI researchers and technical buyers.</li> <li>Lead the content and social strategy for <a href="https://labs.scale.com/">Scale Labs</a>’ dedicated online presence, taking a research-native approach that earns attention and credibility from the AI community.</li> <li>Build and maintain competitive intelligence and a sharp point of view on the data market, arming the team with differentiated positioning as the market evolves.</li> <li>Partner with Scale Labs researchers to amplify published work - leaderboards, benchmarks, and research papers - and translate it into pipeline and demand generation for the GenAI business</li> <li>Develop go-to-market strategies