Sr. Event Marketing Manager, Field Programming

<p data-pm-slice="1 1 []">MKTQ327R37</p> <p>As <strong>Senior Event Marketing Manager </strong>at Databricks, you will report to the Director of Corporate Events and collaborate with global teams. You will lead field initiatives and sales enablement for major events like the Data + AI Summit and World Tour. Your focus will be delivering premium field experiences, activating Sales colleagues, refining workflows, and strengthening cross-functional alignment to scale these programs and their business impact.</p> <p><strong>Impact Statement</strong></p> <p>Within the first one to two years, success in this role will look like:</p> <ul> <li>Flagship events such as Data + AI Summit and World Tour are consistently treated as strategic field growth engines, with clear motions that translate event engagement into high-quality opportunities and healthy pipeline for priority and strategic accounts.</li> <li>Clear targeting frameworks (including quotas, eligibility to attend, and strategic account selection) are defined with sales leadership, so the right customers, partners, and reps are prioritized for each program.</li> <li>Field teams have a simple, repeatable event playbook (pre-, during, and post-event) that is widely adopted, with strong participation in event campaigns and follow-up activities from sales, marketing, and partner teams.</li> <li>Attendee and customer experiences across field-focused programs are cohesive and premium from invitation through post-event follow-up, resulting in stronger relationships with strategic accounts, partners, and executive stakeholders.</li> <li>Event performance is transparently tracked through agreed-upon dashboards and reports built in partnership with analytics and operations, giving leaders clear visibility into attendance, engagement, and downstream revenue impact to inform future investment decisions.</li> <li>Lead flow from events into sales systems is reliable and timely, with well-structured campaigns, lead routing, and MQL