Principal Event Marketing Manager, Data + AI World Tour

<p data-pm-slice="1 1 []">MKTQ327R36</p> <p>Databricks' Data + AI World Tour is one of the company's largest global demand-generation and brand engines — a 20 stop series of flagship, city-by-city events that bring the Data + AI Summit experience directly to customers, prospects, and partners around the world.&nbsp;&nbsp;</p> <p>Reporting to the VP, Global Events, the Principal Event Marketing Manager at Databricks will act as the head of Data + AI World Tour to drive the strategy, execution, and business outcomes of this program: the single person who ensures global alignment of the vision, drives the roadmap, and pulls together regional marketers, agencies, and cross-functional partners to make each stop successful. This person will work closely with cross-functional stakeholders from HQ and across the globe to establish our playbook and identify opportunities for improved best practices, scalability, and brand presence that enhances Databricks market leadership across regions.</p> <p>This is a high-visibility leadership role for someone who can operate as both a strategic architect and a hands-on operator — comfortable setting a global vision while also being in the room (or backstage) making sure a 5,000-person event in London or New York runs flawlessly.</p> <h2><strong>What You'll Do</strong></h2> <ul> <li>Define and drive alignment of the end-to-end strategy for the Data + AI World Tour globally — city/market selection, format, content vision, and annual calendar — in close partnership with HQ leadership, regional marketing, and sales stakeholders.</li> <li>Partner cross-functionally with Field Marketing, Product &amp; Solutions Marketing, Corporate Marketing, and Field Sales to ensure each event reflects Databricks' latest platform narrative, content strategy, and drives qualified pipeline for the region.</li> <li>Orchestrate and roll out the World Tour budget model and sponsorship/partner revenue strategy with Finance and Sponsorship Sales team</li> <li>Bui