Senior Web & Inbound Growth Manager

About the role We’re hiring a Senior Web & Inbound Growth Manager to turn our website into our highest-performing growth channel. Our website is where AI engineers and developers discover Together, sign up to build on our platform, and become customers. You’ll own how that journey performs and how we measure what’s working. As part of our Demand Generation and Growth Marketing team, you’ll work closely with Product Marketing, Brand, Sales, and our Web team to lead CRO and experimentation across the site, optimize our highest-intent pages and campaign landing pages, and scale what works across campaigns. You’ll join a lean, fast-moving team with room to build from the ground up and shape how our website drives growth. Responsibilities ・Own conversion performance across the website journey, turning first-time visitors into sign-ups, sales inquiries, and pipeline across self-serve and sales-led paths. ・Build and run our CRO and experimentation program, turning data and user insights into hypotheses, running well-designed tests, and scaling what wins. ・Optimize high-intent pages across our website and the landing pages behind our paid media, ABM, and event programs to lift conversion and drive more qualified inbound volume. ・Partner with Sales and Marketing teams to continuously improve inbound lead quality and volume. Combine sales feedback with web traffic and conversion data to identify gaps, diagnose root causes, and drive improvements in collaboration with channel owners. ・Evaluate conversion tools like personalization, chat, interactive demos, and embedded content that moves visitors along the customer journey, in partnership with the Web team. ・Own the conversion and experimentation reporting framework, setting tracking standards, QA’ing new pages and tests, and working with analytics partners on implementation and data accuracy. ・Co