Senior ABM & Campaign Manager

<h3><strong>About the role</strong></h3> <p>We're hiring a Senior ABM &amp; Campaign Manager to join our Demand Generation team. You'll own our account-based programs and the integrated campaigns that reach AI-native and digital-native companies running inference at scale. That means designing and executing campaigns from first touch to pipeline across content, digital, and the account-based experience, then shaping how we measure what works as we grow.<br><br></p> <h3><strong>Responsibilities</strong></h3> <ul> <li>Build and own bespoke ABM programs for our top accounts, partnering with Sales on account tiering, buying group mapping, and the plays that drive marketing activation and air cover.</li> <li>Design and run integrated campaigns across paid media, email, content syndication, webinars, gifting, and meeting-maker programs, connecting them into cohesive journeys rather than standalone tactics.</li> <li>Partner with Field Marketing and Events on pre-event account targeting and warm-up, digital amplification, and post-event retargeting.</li> <li>Develop campaign architecture, messaging, and creative across the customer journey in partnership with Product Marketing, Brand, Design, and Content, keeping positioning consistent across every campaign touchpoint.</li> <li>Run continuous testing and experimentation across channels — from ad creative and landing pages to targeting and channel mix — to improve conversion and pause what isn't working.</li> <li>Work with RevOps as the business owner of our demand gen and ABM stack, influencing what to evaluate, buy, or build in-house with AI tooling.</li> <li>Own account penetration and pipeline contribution against new logo goals, managing campaign performance and building the reporting framework that defines what success looks like.</li> </ul> <h3><strong>Requirements&nbsp;</strong></h3> <ul> <li>6+ years in B2B demand generation, campaigns, or ABM, preferably at SaaS or AI-native/digital-first companies, with experience