Brand Strategy Lead, Brand Architecture & Naming

<div class="content-intro"><h2><strong>About Anthropic</strong></h2> <p>Anthropic’s mission is to create reliable, interpretable, and steerable AI systems. We want AI to be safe and beneficial for our users and for society as a whole. Our team is a quickly growing group of committed researchers, engineers, policy experts, and business leaders working together to build beneficial AI systems.</p></div><h2>About the role</h2> <p>As a Brand Strategy Lead at Anthropic, you will own brand architecture and naming strategy across the Anthropic and Claude brands. Claude is becoming part of how people work, build, and discover, and how we organize and name what we make shapes how a broad, global audience of enterprise buyers, developers, researchers, policymakers, and the general public understands it and whether they trust it. This is a foundational role: you'll solidify this function at Anthropic, making the routine calls yourself and bringing the biggest decisions to senior leaders with a clear recommendation.</p> <p>In this role, you'll own all brand architecture and naming strategy work globally, from how the portfolio fits together as it grows to the names we ship, and you'll build the systems, structure, and processes other teams follow. In a single week, you might map part of the portfolio, generate names, and take multiple recommendations to senior leaders. This is a senior individual contributor role, so you'll scope the work yourself and set a roadmap a year out with minimal direction. You'll partner closely with Brand Design, Product and Brand Marketing, Product teams, IP Legal, and Comms to position new offerings and introduce them to the world.</p> <h2>Key responsibilities</h2> <ul> <li> <p>Own all brand architecture strategy across Anthropic and Claude, including how brands, products, models, features, plans, and programs relate to one another</p> </li> <li> <p>Lead decisions on where new products, models, features, and programs sit in the portfolio, including