Growth Marketing Lead

<div class="content-intro"><h2><strong>About Anthropic</strong></h2> <p>Anthropic’s mission is to create reliable, interpretable, and steerable AI systems. We want AI to be safe and beneficial for our users and for society as a whole. Our team is a quickly growing group of committed researchers, engineers, policy experts, and business leaders working together to build beneficial AI systems.</p></div><h2><strong>About the role</strong></h2> <p>The Growth team helps people discover, adopt, and become successful on Claude. Product managers, engineers, designers, data scientists and marketers work together as one team across every product and plan: Pro, Max, Team, Enterprise, as well as the API for developers. Growth marketing sits within this unified Growth team, and is responsible for performance marketing, lifecycle, and SEO.</p> <p>We are hiring a Growth Marketing Lead to own and scale our performance marketing efforts. This leader will define channel strategy across self-serve and sales-assisted journeys, develop programs for distinct customer segments, and own measurable impact from demand creation through customer growth.</p> <h2><strong>Key responsibilities</strong></h2> <ul> <li>Own our global performance marketing channel strategy across all channels, including forecasting, planning, audience targeting, and budget pacing</li> <li>Execute growth campaigns end-to-end across acquisition, activation, and retention, from hypothesis through launch and scale</li> <li>Build campaigns and programs for consumers, developers, and businesses</li> <li>Own self-serve and product-led B2B demand generation for Team, Enterprise and the API, and partner with Enterprise Marketing and GTM on sales-assisted demand</li> <li>Partner closely with Data Science on incrementality, holdouts, attribution, lifetime value and payback</li> <li>Drive experimentation and incrementality measurement, translating results into scalable playbooks across markets, segments, and sales motions</li> <li