Marketing Analytics Lead, Enterprise Marketing

<div class="content-intro"><h2><strong>About Anthropic</strong></h2> <p>Anthropic’s mission is to create reliable, interpretable, and steerable AI systems. We want AI to be safe and beneficial for our users and for society as a whole. Our team is a quickly growing group of committed researchers, engineers, policy experts, and business leaders working together to build beneficial AI systems.</p></div><h2>About the role</h2> <p>As a Marketing Analytics Lead at Anthropic, you will own how we measure marketing. You'll build and run a single measurement framework that shows how marketing activity turns into pipeline, revenue, and product usage, and you'll make that framework something marketers and executives actually use to make decisions. As our marketing programs grow across enterprise and product-led motions, your work will determine whether we invest in what works.</p> <p>In this role, you'll own the marketing measurement framework end to end: the metric definitions, the data models behind them, the dashboards that surface them, and the insights they produce. This is a hands-on individual contributor role; data science and data engineering will support you, but you'll do the core work yourself. You'll partner closely with field marketing, partner marketing, campaign marketing, finance, sales strategy, sales development, data science, and data engineering to align on definitions and keep the whole organization working from one view of the funnel.</p> <h2>Key responsibilities</h2> <ul> <li>Own the marketing measurement framework that connects marketing activity to pipeline, revenue, and product usage</li> <li>Set the direction for the framework and extend it to programs it doesn't cover yet</li> <li>Define marketing metrics clearly and get cross-functional teams to agree on definitions early</li> <li>Build and maintain the data models that power marketing reporting</li> <li>Develop dashboards that marketers and executives rely on in their weekly reviews</li> <li>Teach