Copy Lead, Claude

<div class="content-intro"><h2><strong>About Anthropic</strong></h2> <p>Anthropic’s mission is to create reliable, interpretable, and steerable AI systems. We want AI to be safe and beneficial for our users and for society as a whole. Our team is a quickly growing group of committed researchers, engineers, policy experts, and business leaders working together to build beneficial AI systems.</p></div><h2><strong>About the role</strong></h2> <p>We're looking for a Copywriter with a blend of agency advertising background and in-house experience. You can concept and ship campaigns, have experience across categories and product types, and know how to write for audiences that bring tension to the room. Ideally you've worked on a brand where trust itself was the line to walk. At minimum, you've written for specific audiences where the easy, consumer-shiny line was the wrong one, and found something more honest that still moved people.</p> <p>This role sits within the Creative Studio and leads copy for brand campaigns for Claude. You'll partner with art directors and designers to concept at the highest level, and carry the work all the way down to the last headline in execution. Whether the starting point is a fully fleshed brief or just an idea, you know how to build the work out from there.</p> <p>You'll also work closely with our Head of Copy to keep evolving Claude's voice and tone through the campaign lens. That means your day-to-day writing isn't just output, it's input into how the brand voice grows. The guidelines are still in growth mode, and Claude's voice flexes across other audiences and parts of the business, so you'll have a foot in both worlds: shipping campaign work and shaping the broader writing system.</p> <h2><strong>Responsibilities</strong></h2> <ul> <li>Lead copy for Claude brand campaigns end to end: campaign platforms, manifestos, headlines, film and audio scripts, OOH.</li> <li>Work from any starting point, from a fully fleshed brief to just an ide